A new survey reveals the extent to which wealth managers are dragging their heels in developing their ‘hyper-personalisation’ strategies, despite widespread interest in the topic.

Objectway, a wealth and investment management fintech, found that while a third of its respondents had developed a hyper-personalisation strategy, a quarter were not yet looking at the issue. The remainder were either talking about it (21 percent) or working on it (21 percent).

The firm def...