Can anything remember the “Wealth: What’s it to you?” press and television advertising campaign mounted by the former Barclays Wealth around ten years ago?

Quite apart from being one of the few instances of a wealth management firm using mainstream advertising techniques to help create and establish a brand presence it was both amusing and thought provoking.

If nothing else the “Wealth: What’s it to you?” campaign raised questions about the purpose and nature of wealth. The reality, as the campaign tried to point out, is that wealth doesn’t just consist of cash or mar...