A deal club for high net worth investors has taken part in a $13.5 million funding round for Reflektion, an AI-powered personalisation platform for the retail industry.

The London Technology Club (LTC) invested alongside venture capitalists including Clear Ventures, Intel Capital, Battery Ventures and Hasso Plattner Ventures.

Reflektion currently manages approximately $18 billion of "gross merchandise value", and has facilitated $5.5 billion worth of shopping since January 2018.

This fundraising round should boost Reflektion’s growth ambitions to move beyond eCommerce and into groceries. It will also help it...