Law, perhaps more so than any other sector, is a career based on relationships. It’s about being “known, liked and trusted”, and LinkedIn has become the core means of achieving this.
That is according to Emily Miller, LinkedIn trainer and co-author of ‘LinkedIn for Lawyers: Developing a Profile to Grow Your Practice’, a new book designed to help lawyers build their client base through the use of the professional networking site.
“LinkedIn has become more and more critical for professional services”, she told eprivateclient. “It’s an industry based on great...