Barclays has become the latest major banking brand to enter the robo-advice market, with the launch of its ‘Plan & Invest’ service.

The bank said it would differentiate its offering from other robo providers by adapting investment plans depending on the market and client circumstances, and checking in with each investor at least annually.

The technology behind the new venture will be provided by Germany’s Scalable Capital. In other instances where big banks had launched their own automated services, they had built their own technology at great cost – per the experience of both UBS and Investec, which have bo...