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Culture can't be bought, but it can be created, says Sandaire CEO

Katie Royals, 19/11/2019

“Culture is quite an interesting concept,” said James Fleming, chief executive of Sandaire. “It can’t be bought, but it can be created. It can’t be touched, but it can be felt.”

Speaking at PAM Insight’s 5th Leadership Insight Seminar, he asked the audience what came to mind when they thought of negative culture. Words such as disruptive, bullying and fear were thrown around the room.

On the other hand, when asked about a positive culture, the audience responded with words such as supportive, encouraging and engaging.

Mr Fleming said that positive culture can create inspiration and lea...


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