Much of the coverage of wealth management in the mainstream media is negative and some would argue there is a general “toxicity” surrounding wealth.

The 2019 PAM Insight Annual Marketing Lunch asked whether this was something professional marketeers from the sector could and should try to tackle.

The interactive discussion was led by a panel made up of Philip Allen, global business development director at Ogier; Kirsten Burt, head of marketing UK and Jersey for UBS Wealth Management; and Matthew Haynes, group business development director at IQ-EQ. It was chaired by Guy Hudson, partner and group head of marketing at...