St James’s Place (SJP) is set to launch its first TV sponsorship on Sky Arts. The creative will aim to drive brand awareness for SJP and bring advice to life for its viewers.
SJP’s sponsorship, facilitated by Sky Media and Mindshare UK, targets a diverse audience, directly comparable to those watching the wide-reaching free-to-air channel.
With the campaign launching on the Easter weekend, from 1 April 2024, audiences will see the ident creatives p...