Anna Sofat, a former managing director of Fiona Price & Partners, has launched a London-based new wealth management firmed targeted exclusively at women.

Addidi, which according to the firm means “we inspire” in Latin, provides financial planning and wealth management alongside lifestyle concierge type services for wealthy women.

“Whether our preference is for Aegean blue or fuschia pink, Perrier Jouet or Ruinart, Great Ormond Street Hospital or The Rainforest Foundation, it is my belief that one simple factor binds us all – the wish for our wealth to serve us well and preferably outlive ...